There is a wide range of coding and marketing software for digital marketing platforms that you can use to compete and meet the demands of your users as technology advances. Join to get acquainted with them .
- This article has the following sections:
- Why is digital marketing important?
- Java,
- Python,
- SQL
- Bash
today to start learning to code more resources for study
Why is digital marketing important?
Today, digital marketing is mainly based on information and data, and to be superior to the competition, it is necessary to use the appropriate software in various areas of digital marketing to reduce costs and return on investment in a principled and wise way. Increase and this will not be possible except by using coding.
Gone are the days when marketers sat down to get programmers to get things done. Today, marketers use many mysteries in their work and are always discussing with programmers or even coding for best results.
That way, developers should always be at the top. They need to be proficient in different programming languages on marketing platforms and have an understanding of when to use them.
In this text, we will give an overview of different coding languages that you can use to do different things efficiently in the world of online marketing.
Java
It can be said that if you want to follow mobile programming (especially Android), Java language is the best option. Most mobile phones in Iran use the Android operating system. So we can easily understand that Android programming has more applications and fans.
Google, which owns the Android operating system, has introduced Java as the official language for building Android applications. So the best language to start building Android applications is Java.
Java is an object-oriented language. That is, to learn it, you have to learn the concepts of object-oriented programming. Object-oriented concepts are also common to all object-oriented languages. So if you learn it, you have also learned an important part of all object-oriented languages. You can see the Java coding training course in Chi program.
JavaScript
If you work with Google’s tracking code, such as performing site tracking or traffic analysis, JavaScript will do more for your website. Here are some things you should be aware of:
When setting up a tracking code on your website, Google instructs you to add the snippet to the site source just after the <head> tag on each of your site pages.
This is a good example of code written in JavaScript. Almost every tracking code or statistician is written in JavaScript. This is the best coding language used when executing tracking or parsing code at any stage of website development.
Apart from CSS and HTML, JavaScript is often the most common programming language in web development. To have features such as pop-ups or auto-scrolling, animations, and… on your website, you must use code written in JavaScript.
In fact, all code snippets for tools like Google Analytics, Facebook, Google Ads, Crazy Egg, Reddit, Hotjar and DoubleClick are written in JavaScript.
If you want accurate and detailed tracking and analysis details and high quality data, such as raw data processed in Google Analytics or adding an additional parameter to the tracking code on the website on any marketing platform , You must use JavaScript coding.
JavaScript is also the best language for creating a simple prediction algorithm that helps your site integrate seamlessly with Google or automatically perform multiple duplicate tasks in Google ads, especially pop-up ads (PPCs).
Having advanced JavaScript coding knowledge is also useful when you want to take advantage of features such as bypassing (integrated threat management) or different UTM sites.
Python
Python is similar to JavaScript in many ways, such as its grammar and complexity levels.
JavaScript is a front end coding language, so it is great for game application programming or web user interfaces, but Python is a back-end programming language for side-by-side programming. When developing websites and servers, it is a much better option.
Python is the most common coding language used in data analysis on today’s marketing platforms. This is a powerful method that can be used to automate various marketing with a bit of simple coding.
Typically, a digital marketer must extract and process data by searching on social traffic for site, search engine optimization (SEO), and other marketing factors that make up marketing strategies today.
Collecting, analyzing and detecting such data is almost impossible without the use of some form of automation. Fortunately, this is exactly where Python comes in. This language allows you to learn and analyze the extensive content of different marketing platforms with a personalized coding.
This personalized code can be very useful in detecting error lines and creating corrective methods for them, as well as launching a digital marketing campaign.
As a Python developer and programmer, digital marketing companies will always need your services to generate new code for data mining, SEO metrics, competitor monitoring, and other automation tasks. Therefore, this programming language should be at the top of your list in terms of coding skills.
Yes, marketers in today’s digital environment are increasingly exposed to the knowledge and applications of Python in their day-to-day operations. However, in times when there is a need for advanced Python coding, it is necessary to use an expert programmer.
Suppose you want to run a machine learning program or an analytical and forecasting project. Python is definitely a language that can be used by you.
SQL
SQL is a programming language designed for data management that acts as an interface to a database management system.
It has often been argued that data-driven digital marketing efforts are growing as data grows. You need a programming language like SQL to define, analyze, and analyze such data.
SQL is capable of analyzing millions of lines of data quickly and easily, something that Microsoft and Excel cannot do.
If you want to access a table containing a huge database or the depths of a company database, the easiest way is to use SQL to retrieve the data. SQL also facilitates advanced data retrieval of Google Analytics data and more.
Simply put, SQL will be your solution whenever you need to analyze tables with tens of millions of data lines or manage Google Analytics data.
Bash
Finally, in order to be a competent developer, you have to learn a little bit.
Although Bash is not one of the most popular programming languages, it is the main language of computers running Linux.
This means that if you want to have your automation reports across the various platforms on Ubuntu computers, the most common operating system for cloud computing, you will need to learn Bash.
It is also a programming language for most data servers, which is an opportunity for a programmer.
Start learning coding today
Which programming language is best for you? Whatever the answer to this question, one thing is for sure, and that is that if you learn one programming language, learning the rest will be very easy and simple. Because you understand the basic logic behind any programming language.
Why is it important to learn more than one programming language used in digital marketing? By doing this, you as a developer as a service provider will increase your revenue prospects. Limiting your knowledge to one or just a few programming languages will reduce your potential revenue, and this is not wise at all for a business.
You can also ask all your questions about coding skills in the comments section (below) so we can answer them quickly.
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